Symmetria e-Store
Symmetria e-Store is an all inclusive e-solution, selected by many industry leading large enterprises for online sales of their products, software and subscription services.
We use the most current web technologies which ensure the compatibility to almost every end user device in market. Supported list includes the most used desktop browsers (in Windows, OS X, Unix) as well as up-to-date smart phone and tablet browsers (in iPhone’s and iPad’s iOS, Android, Symbian, Windows Phone). With our partners we are able to bring our services to native mobile applications (in Apple iTunes App Store, Android Market, Nokia Ovi Store, Windows Marketplace).
Our backend system is independent from frontend layer. The future technologies and next generation devices does not force to make any heavy development projects to your e-business core functions and systems.
Our system is designed to be the most usable online system to allow shopping convenience from content discovery to purchase completion. Symmetria e-Store can be fully customized for your brand and feature set needs. It is especially suitable for online sales of:
- Electronics (e.g. TVs, laptops, mobile phones)
- Goods (e.g. clothes, shoes, furniture)
- Digital content (e.g. software licenses, games, videos)
- Subscription services (e.g. cable-TV, mobile, broadband)
On top of the e-Store deployment we offer a full palette of services from hosting to day-to-day e-Store operations. Our e-Store platform is completely modular and scalable, offering components for ERP, CRM, E-payment, E-marketing, Customer care, and Reporting and analysis.
E-Store ERP
ERP contains all the essential elements for our e-business solutions such as supply chain management, customer relationship management, data warehouse and financials.
- Supply Chain Management: Inventory, supply chain planning, supplier scheduling, claim processing, order entry and purchasing.
- Customer relationship management: Sales and marketing, service commissions, customer contact, call center and support. See also Symmetria e-Store CRM solution.
- Data Warehouse: This module contains all data needed in e-Store functionalities and can be accessed by organizations’ customers, suppliers and employees.
- Financials: Accounts payable, accounts receivable, fixed assets, general ledger and cash management.
E-Store CRM
Symmetria e-Store enables you to improve sales and enrich your customers’ shopping experience. This is done by optimizing the exposure of products with the dynamic relevancy engine based on customer profiles and transaction data from other buyers.
- CRM is an essential element also for e-business: Symmetria e-Store contains functions for customer registry, profile creation and opt-in for direct marketing via email and SMS.
- Stores customer information: The content catalog exposure can be optimized per customer profile and preferences, and per transaction data from other buyers with similar profiles.
- Supplier extranet: Internal and external suppliers can create, manage and publish their content. Any content submission goes through a validated content approval process, which is defined by the e-Store operator.
- Interface for external advertisers: A separate interface where external advertisers can upload, authenticate and execute campaigns.
E-Payment (& Shopping basket)
We offer an easy-to-use shopping basket and secure buying process that uses the best practices of online shopping patterns. Global payment methods are standard elements in the solution and local payment interfaces can be easily added as well.
- Multiple online payment methods: Global payment methods are standard elements. Capability for rapid localization of payment methods.
- Enjoyable shopping experience for the customer: An easy-to-use shopping basket uses customer information to minimize the number of key entries the customer needs to make to complete the purchase.
- Shopping basket functionalities: An addition to collecting customer information, it can be coupled with dynamic advertisement for relevant add-on purchases and can be extended to mobile.
- An email based order information: Possibility to contain targeted ads and value adding information.
E-Marketing
E-Marketing engine offers a toolset for e-Shop marketing department allowing you an easy and intuitive management of content catalogs and campaigns, and efficient use of the web UI real estate.
- Content: Content description and visuals are extremely easy to define. Content can be easily added, edited or removed by authorized users.
- Campaigns: Campaigns are created easily to run on auto-pilot using pre-assigned content and schedules.
- Customer letters: Auto-configuration for customer letters and campaigned offerings with integration for email or SMS submission.
- Storefront UI: Extremely easy and intuitive to discover relevant content and add to a shopping basket. Search and sort capabilities are all enabled.
- Advertising: Advertisers are treated with special care, we have a specific advertisement engine for external advertisers.
Customer care
Customer care and its elements are especially designed to serve online and e-Store operations. Symmetria e-Store contains an interface and toolset for you to handle any arising customer complaints and requests in most convenient way.
- A toolset for customer care professional: A toolset makes it easier for you to quickly response to customers questions and needs.
- Easy access to customer data: You can immediately access all relevant customer data including purchase and contact history.
- Fast refund possibility: With a click of a button, you can e.g. refund purchases to customers.
- Advanced but simple ticketing system: Ticketing system works as a core of customer care personnel when they handle issues. Every ticket, automatically created or manually added, is in the same system and easily accessible to all authorized personnel. Also designed specially to e-businesses’ needs.
Reporting and analysis
The embedded analysis tool gives you intuitive and graphical access to any transaction and customer data inside your e-Store.
- Embedded analysis tool: With a click of a button you can drill down deeper into details and port the results into an Excel or email reports.
- Fast access to information: No need for manual and time-consuming SQL queries to various databases or hassle with Excel to create calculations or graphs of e-Store performance. Response times remain under a second and the system can handle billions of bytes of data.
- Extension for suppliers: The toolset for reports and analysis can be extended to suppliers as well, for the purpose of tracking their own product sales or other crucial metrics.
- Combine data from multiple data sources: The Analysis tool can combine data from multiple data sources and combine the results into comprehensive graphical or numeric views and also show them in your choice of laptop or smartphone browser.
- Optimized for revenue handling: The needed calculations and reports are dynamically generated for the purposes of settling taxes, billing partner fees, and content supplier revenue share.